The newest shiny object on the block is the iPhone 4S. Although most people were disappointed with the announcement last week, a couple key features stood out as game changers.
For most, it was Siri, an application exclusive to the 4S. Siri is voice activated and responds in a woman’s voice. She can help you do nearly everything from schedule reminders, to write and read your text messages, to finding a local Indian restaurant.
She’s also pretty funny.
On launch day, we already have a Tumblr of funny answers that Siri as given to ridiculous questions. Shit Siri Says plays off the name of the popular Twitter account (and not-so-popular TV show), Shit My Dad Says. My favourite back and forth at the time of posting?
Apple has a reputation for creative, clever, intelligent and easy-to-use products. The killer app for the iPhone 4S is no exception, and it looks to be more than just a selling feature for this years release. It gives the product a personality, something Apple usually accomplishes through aesthetics instead of apps.
Is it a must-have smartphone because of this? Probably not. Will you go around and show all your friends the funny things that Siri says? Definitely. And that will help strengthen not just the relationship consumers will have with the product, but also with Apple.
If this is Steve’s swan song, it’s a pretty sweet tune.