Starting Monday, 12 cities across the world will take part in Social Media Week. For those of you that don’t know what that is, I’ve been describing it as a sort of “unconference” – there is no central venue, and each city has a “producer” that helps coordinate events across the city. Any individual or organization can host an event – this will be VIA Rail’s second time hosting an event – as long as there is a social media theme.
Toronto is the only Canadian city taking part in the week-long celebration of all things social, and I’ll be there learning, sharing and meeting awesome people. Here are my plans – let me know if you’re at any of these events!
Monday, February 13th
Social Media ROI: Myth or Reality? 5:30PM at The Fairmont Royal York
In partnership with the Fairmont Royal York, VIA Rail will be presenting four thought leaders who will share their thoughts on social media return on investment. But first, there will be a pre-conference train between Montreal and Toronto the morning of the event. Invited bloggers and social media influencers will discuss a variety of topics as they travel on board a private car to Toronto. Check out #SMWTOROI for great insights and conversations throughout the day and into the night!
Be sure to come back later in the week for case studies, conference audio, photos and more!
Tuesday, February 14th
How to ‘Steak’ Your Claim as a Social Media Foodie – 7:30AM at The Fairmont Royal
A Valentines Day breakfast tweet up introduces The Fairmont Royal York hotel’s new Executive Chef, while a panel of Toronto culinary influencers (Suresh Doss @spotlightcity, Jamie Drummond @goodfoodrev and Rebecca LeHeup @OntarioCulinary) engage Valentines fork play and what makes compelling #foodie content.
Entrinsic Presents: Inside the numbers, an analytics forecast and review – 11AM at BMO Bank of Montreal
At a time when business users have easier access to metrics and on-the-fly reports than ever before – where deep analytics and metric-based reports are a drag and drop away – we all struggle to bring insight, context, and predictability to the data we receive. What do the numbers mean? And what do we do with them?
Thursday, February 16th
The Social Media Ref – 2:45PM at the TIFF Bell Lightbox
Join us as the Social Media Ref moderates in-depth discussions of different social media perspectives from key Canadian influencers – bloggers, journalists and PR pros. Two 18-minute competition-style panels will take on hot social media topics, with the Social Media Ref determining one collaborative solution for each panel.
Getting serious about travel blogging – 5PM at The Gladstone Hotel
A panel of representatives from the travel industry, the media, PR, travel writing and travel blogging will examine a variety of questions — all within the “empowering change through collaboration” theme of the conference. Hosted by Toronto Travel Massive. For more information visit Toronto Travel Massive.
Friday, February 17th
Entrinsic Presents: Bilingual brands in the digital space – 10AM at the Art Gallery of Ontario (Livestreamed here)
I’ll be part of the panel for this one, speaking with Amy Blackmore of Fringe Montreal and others about what it takes to run a bilingual brand in the digital space.
Registration opens up today for the Toronto edition of Social Media Week – an international “conference” that takes place in a variety of cities across the globe. It’s not your typical conference, though. Instead, individuals and organizations of all types and sizes can create and host an event, as long as it has to do with social media. Social Media Week helps with event planning and coordination, but you’re on your own for the content and venue.
This will be the fourth Social Media Week where I will attend events, and the second one where VIA Rail will host an event. In September 2011, I worked with an amazing team to create the event “Brands, Agencies and Influencers – Unite!”. I wanted to host an event that would benefit anyone and everyone, regardless of their personal and professional background. Whether you’re an influencer looking for content opportunities, a brand hoping to increase your user-generated content or visibility with a niche group, or an agency trying to find the right creative and cultural match between these two groups, we all need to think about how to approach these partnerships, and how to leverage them using social media.*
This year, I focused on a hot topic in social media – Return on Investment (ROI). By partnering with The Fairmont Royal York Hotel, we are happy to host four amazing speakers on the subject, each with their own personal, professional and (perhaps) controversial views. We’ll hear about how these speakers define ROI in social media, what metrics they consider when creating programs or campaigns, and what they think the future of social media ROI looks like.
I’m also excited to be organizing a pre-event train ride to host a group of social media influencers from Quebec City, Montreal, Ottawa and Kingston. We’ll be discussing a wide range of topics as we travel to Toronto, and feed all of our thoughts into the event hashtag #SMWTOroi.
Social Media ROI: Myth or Reality? will take place on February 13th, in the Fairmont Royal York’s Imperial Room, with a reception at 5:30 PM and speeches starting at 6:30 PM. To ensure that anyone can attend the event in Toronto, we’re making it free, though capacity is limited. As of 10 AM E.S.T this morning, you can sign-up and secure your place!
What would you like to ask our panel of speakers about social media ROI? Let me know in the comments!
* We also organized this event to set some benchmarks to measure against future initiatives – come back tomorrow when I share some of the results.
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